'Nurses Protect Yourself' campaign

We created branding, print collateral, email marketing and social media assets for the Local Care Force project 'Agency Nurses: Protect Yourself, Protect Your Patients', with subsequent social media management. The project was devised to help promote the way the business supports, trains and develops its nurses to make sure patients are provided with the best care.

Results:

  • The project led to a 42% reduction in reported incidents
  • It was shortlisted for a national 2017 Nurses Times award in Patient Safety Improvement - the first agency to ever have been shortlisted for such an award
  • The supporting social posts achieved engagment with over 250,000 unique users
  • The materials were both endorsed by and shared by the Royal College of Nursing