The Mall, Blackburn

Purple Riot Marketing agency developed and produced a vintage-themed fashion show for The Mall Blackburn, as part of its fashion heritage weekender event. We also planned and managed flash mob and ambient entertainment to ensure shoppers were kept entertained throughout the event.

Purple Riot managed the event production including staging, branding, lighting and sound production. We sourced brilliant models, managed the retro fashion styling, as well as sourcing and directing hair and make-up artists. X Factor finalist and ‘Queen of the Jungle’ Stacey Solomon sang at the event, which was a fantastic finale to a brilliant weekend.

Results:

  • Footfall at the shopping centre was increased by 11 % week on week
  • The event received national and regional press coverage