Purple Riot Marketing launched this new ethical fashion brand to market with an integrated marketing strategy focusing on PR, organic and paid social media, influencer outreach, content and digital marketing. 

We built social profiles from scratch and achieved some impressive results within the first six weeks of launch including:

  • Organic engagement of over 500,000 unique users
  • Over 3,000 Facebook page likes
  • Over 2,000 Facebook shares
  • Over 1 million Instagram impressions 
  • Over 1,000 retweets and 300 mentions on Twitter
  • Over 71k tweet impressions
  • Influencer reach over 1 million users

We secured press coverage with:

  • The Guardian 
  • Huffington Post Style 
  • Body Confidential
  • Manchester Confidential 
  • The Fashion Network 
  • Veggie Magazine
  • Happiful Magazine
  • The Telegraph