Two For Joy

Purple Riot Marketing launched this new premium fashion brand to market with an integrated marketing strategy which focused on branding, PR, social media and online advertising.

We built social profiles from scratch and achieved some impressive results within the first six weeks of launch including:

  • Organic engagement with over 500,000 unique users
  • Over 2,000 Facebook page likes
  • Over 1,000 Facebook shares
  • Over 1 million OTS on Instagram
  • Over 500 retweets and 300 mentions on Twitter
  • Over 51k tweet impressions


We secured press coverage with:

  • The Guardian (24 million unique visitors a month)
  • Huffington Post Style (6 million unique visits a month) 
  • Body Confidential (161,000 unique visits a month)
  • Manchester Confidential (nearly 40k Facebook followers)
  • The Fashion Network (14,000 members, 6,000 Facebook followers, nearly 24k Twitter followers)


Social influencer engagement reach:

  • Instagram followers over 75,000
  • Twitter followers over 70,000
  • Facebook followers over 10,000
  • Total reach, including blog views and social media posts, delivered engagement to over 1 million users