Two For Joy

Purple Riot Marketing launched this new premium fashion brand to market using integrated marketing strategy - focusing on branding, PR, social media and online advertising.

We built their social profiles from scratch to the below, within first 6 weeks of launch.

  • Organic engagement with over 500,000 unique users
  • Over 2,000 Facebook page likes
  • Over 1,000 Facebook shares
  • Over 1 million OTS on Instagram
  • Over 500 retweets and 300 mentions on Twitter
  • Over 51k tweet impressions

We secured coverage with:

  • The Guardian (24 million unique visitors a month)
  • Huffington Post Style (6 million unique visits a month) 
  • Body Confidential (161,000 unique visits a month)
  • Manchester Confidential (nearly 40k Facebook followers)
  • Fashion Network (14,000 members, 6,000 Facebook followers, nearly 24k Twitter followers)

Social influencer engagement reach:

  • Instagram followers over 75,000
  • Twitter followers over 70,000
  • Facebook followers over 10,000
  • Total reach, including blog views and social media posts, delivered engagement to over 1 million users